Epic co-founder and CEO Tim Sweeney predicts that games will become cheaper on the Epic Games store, as developers learn to pass on the savings from their larger revenue share on to consumers.

Epic grabbed headlines when launching its store by declaring it would take only 12% of revenue from each game sale, compared to the 30% cut that Steam has long taken. Despite this, prices on the Epic store – which are entirely set by the games’ developers – have seen no real change so far. But Sweeney predicts this won’t remain the case:

“After you go through several cycles of game developers making decisions, you’re going to see lower prices as developers pass on the savings to customers, realising they can sell more copies if they have a better price,” says Sweeney, speaking with Ars Technica during the Game Developers’ Conference last week. “This sort of economic competition is really healthy for the whole industry and will lead the industry to a better place for all developers and for gamers as well.”