Swedish gaming gear provider Xtrfy has expanded its presence into Australia with sponsorship of esports organisation Grayhound.

The move coincides with Xtrfy’s entrance to the Australian consumer market. Xtrfy products are now available in Australian stores such as JB Hi-Fi and Mwave. 

Grayhound Gaming is an organisation best known for its performances in Counter-Strike: Global Offensive. After finishing runner-up to Vici Gaming at the Asia Minor in Katowice, the team went on to a disappointing 23-24th finish in the Major, being eventually knocked out by Fnatic. 

”We’re glad and proud to team up with Grayhound. Not only has the team had an impressive year, we also appreciate their entertaining and charismatic approach and we’re looking forward to creating something out of the ordinary together. We have a lot planned for the future and we’re confident that it will be appreciated by both fans and the gaming community in general”, said Joakim Jansson, CEO at Xtrfy.

“Xtrfy is as real as it gets. While we were at the Katowice Major, Joakim and the team at Xtrfy surprised one of my players (erkaSt) with a personally signed mouse pad from his favourite CS player of all time, f0rest. The team at Xtrfy possess an unprecedented level of care, passion and dedication; these traits are greatly apparent in the equipment they produce – it only took a second for dexter to confirm ‘this is actually the best keyboard I’ve ever used’. There is mutual respect and encouragement in all aspects, competitively and socially; it’s an honour to partner with and represent a genuinely adored brand to our home country of Australia. We’re working on some exceptionally cool s*** with Xtrfy right now, keep an eye out!”, commented William Gray, Managing Director at Grayhound Gaming.

Xtrfy is no stranger to the esports world, with the brand best known for sponsoring Ninjas in Pyjamas. 

Esports Insider says: What better way to enter the Australian market than with a partnership with one of the best orgs in the country? Grayhound are known as a fun bunch and we’re excited to see the “exceptionally cool s***” promised from the partnership.