“Play together anytime, anywhere”.

Remember how muddled the marketing was for the Wii U? Nintendo didn’t have a clue how to ‘sell’ the concept of the system, and this undoubtedly contributed to its lacklustre commercial performance. However, with Switch, the company isn’t making the same mistake twice and its promotional activities have been pretty much on point since it was first announced.

Now, with Switch looking set to unseat the PlayStation 4 as the UK’s best-selling console, Nintendo UK has launched a special commercial which really hammers home the core selling points of the hybrid console.

Read the full article on nintendolife.com