Esports betting and media company Rivalry has appointed Liam Doherty as its VP of Marketing.
In his role, Doherty will lead the company-wide marketing efforts at Rivalry. This includes developing and executing global campaigns that align with company business objectives and brand goals.
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Cross-department collaboration will also be a focus for the newly-appointed marketing executive; ensuring campaigns, activations, and social media posts are harmoniously linked with the sportsbook’s betting experience.
Rivalry CEO and Co-founder Steven Salz commented: “Liam joining Rivalry represents a step function change in the calibre at which we will be executing from here on out in terms of brand, marketing, and campaigns. His experience working with some of the biggest brands in the world from Old Spice to Popeyes to Adidas, and the style of his approach, is a perfect match for us, and what is needed to take Rivalry’s global presence to the next level.
“It should be seen as a signal for what 2022 is going to look like from us, which will make our last few years of operation seem like a light warm up.”
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Doherty will bring with him to Rivalry an extensive background of integrated marketing and advertising experience. Previously, Doherty has been responsible for developing award-winning marketing campaigns for the likes of Pizza Hut, adidas, Nike, Google, and Popeyes.
Esports Insider says: Doherty swaggers an impressive background leading campaigns for top brands that will likely benefit him and Rivalry in his new role as VP of Marketing. Given the company’s recent hiring spree, we wouldn’t be surprised to see Rivalry welcome more talent onto the team in the near future.