Philadelphia-based amateur esports network N3rd Street Gamers has partnered with venue management and partnerships company Spectra.
As a result of the deal, Spectra will provide sponsorship sales representation for N3rd Street Gamer’s esports venue portfolio – which includes Localhost Arenas in Philadelphia & Denver and the Ignite LAN Center in Chicago.
Danny Harvith, Director of Business Development for N3rd Street Gamers commented on the deal in a release: “We are extremely excited about our new partnership with Spectra. The world of esports is rapidly looking more and more like the traditional, professional sports world. To have a partner with such a strong history of success in pro sports is both humbling and exciting. Together with Spectra, we hope to continue providing our esports communities with better experiences, more opportunities, and stronger support for the next generation of esports competitor.”
Spectra currently represents a host of Philadelphia-based brands, including Overwatch League franchise Philadelphia Fusion and its newly-announced Fusion Arena. It also represents Xfinity Live!, Philadelphia Flyers, Philadelphia Wings, and the Wells Fargo Center.
Bryan Furey, Senior Vice President of Spectra Partnerships added: “We are incredibly impressed by the innovative leadership of the NSG team and the service offerings they are developing for the esports community. The esports industry continues to skyrocket as brands recognize their opportunity to reach this young, educated and tech-savvy audience. Spectra is pleased for the opportunity to team up with NSG and create corporate partnerships that authentically fit their national player base.”
N3rd Street Gamers entered a strategic partnership with Esports Stadium Arlington in late March, integrating its National Championship Series into the stadium’s Strike League. The ultimate aim of the deal is to bolster the amateur esports scene.
Esports Insider says: We’re impressed with the moves N3rd Street Gamers has moved as of late. This deal with Spectra should result in more partnerships and support for the company and, subsequently, the amateur players that compete in its venues and competitions.