London-based esports organisation LDN UTD has announced The Vamps bass guitarist Connor Ball as its new Co-owner.
According to a release, Ball has ‘personally invested’ in the organisation and will become a member of its strategic advisory board.
RELATED: LDN UTD announces noblechairs partnership
Alongside his role as Co-owner, Ball will collaborate with the organisation’s talent roster and launch a new project in the metaverse. Details on the metaverse project were not disclosed.
Oliver Weingarten, Founder and CEO of LDN UTD, spoke on the appointment: “Connor is not just an ardent gamer, he is passionate about the issues we address, and to bring him into the LDN UTD family as a Co-Owner is testament to his vision of what we can achieve. I’m really looking forward to having Connor input into the strategic direction of the business as we raise funds, develop our metaverse strategy, and continue to host engaging events for our community.”
The Vamps’ bass guitarist isn’t the only celebrity to collaborate with LDN UTD. In November 2020, the Rio Ferdinand Foundation, created by former professional footballer Rio Ferdinand, partnered with the organisation in a bid to tackle youth unemployment through engagement opportunities.
RELATED: Blockchain startup Cudos partners with LDN UTD
Connor Ball, the newly-appointed Co-owner of LDN UTD, added: “As someone who has faced their own battles with mental health, I’ve suffered with generalised anxiety, panic attacks and depression and know the struggles my generation face. Esports has a massive opportunity to engage the younger generation and tackle social issues that impact us today and in the future.
“I’ve known the LDN UTD team for a while, love what they do, and it is rare to be able to have an opportunity to bring my passion of gaming together with doing good. That’s what LDN UTD does, that’s why I’m getting involved.”
Esports Insider says: Armed with a passion for gaming, Connor Ball is a great fit for LDN UTD as its new Co-owner. This passion, combined with his celebrity status, has the potential for the organisation to increase its reach alongside a new metaverse project.