Metafy, a platform that looks to empower top gamers and creators to earn income, has significantly expanded its offering to users in 2024.
Notably, the company launched a suite of innovative tools and offerings — Guides, Communities and Events — to transform the way gaming professionals monetize their skills, whilst also expanding its business.
Having established itself as a reputable platform for casual and aspiring players to seek one-on-one coaching from their favourite pros, Metafy is doubling down on its mission to help creators thrive. The introduction of Communities has enabled creators to build subscription-based communities with exclusive content and interactions. According to Metafy, Yu-Gi-Oh TCG personality PakTCG is now generating over $15,000 (~£11,900) in monthly recurring revenue through Metafy’s new feature.
The company noted that currently over 50 Metafy Partners are earning between $500 and $10,000 per month — four months after the Communities feature launched.
In an attempt to provide more creative freedom, Metafy offers creators an integrated ecosystem where they can utilise Sessions, Communities, Events and Guides independently or together, with no additional fees. This approach looks to maximise value for both creators and users, whilst also giving the former more opportunities to create tailored content that works for them.
Metafy’s new Events tool allows creators to host live webinars and interactive sessions for up to 100 attendees, offering a different way to engage with fans in real time through the platform. These live sessions are automatically recorded and packaged as VODs (Video on Demand), providing creators with an opportunity to earn passive income.
The method of monetization from Metafy’s Event feature is centred around tickets, with users buying tickets (which can vary in price) on the platform to access the webinar and live sessions. There is also additional revenue that can be gained through VOD sales of these Events.
Metafy, in particular, emphasised this feature’s potential by detailing to Esports Insider that Pokémon pro Tord Reklev recently made $20,000 (~£15,700) from two Events. According to the platform, other partners are earning an average of $500-$800 per Event, a dramatic increase from the $30-$100 range they might make for a similar time investment in 1-on-1 coaching sessions.
Rounding out Metafy’s offerings are Guides, which provide creators with a way to deliver detailed, monetizable resources to players of all skill levels. These Guides can be offered for free or sold for profit, catering to a wide range of audiences. From FPS experts to card game coaches, creators are leveraging Guides to diversify revenue streams and elevate their brands.
Metafy CEO, Josh Fabian, commented on its expansion: “Thanks to what we’ve been building at Metafy, creators can finally turn their gaming expertise into real businesses, make serious money, and build genuine connections with their communities. This is going to completely rewrite what it means to be a creator in gaming.”
With its new tools and commitment to creators, Metafy is looking to redefine what’s possible in the gaming creator economy. The company noted that more features will roll out in the future as it looks to further connect gaming professionals with their audience and monetize experiences.