HyperX, the gaming division of Kingston Technology Company, has sponsored Indian esports organisation Entity Gaming‘s Counter-Strike: Global Offensive team.
This is the first deal of its kind that the organisation has entered and it involves a product sponsorship.
Varun Bhavnani, Director & Chief Gaming Officer of Entity Gaming discussed the deal: “HyperX is entering into our line of sponsors monetarily too! It is a first for us and we believe that we are setting a standard for the industry with regards to how sponsorships are done. We welcome this sea change in the scene and are excited to see how this pans out for the Indian esport ecosystem. India’s esport circuit requires the right infrastructure and funding to make the nation world-ready. This is a step in the right direction.”
Entity Gaming also fields rosters in Dota 2, League of Legends, and PUBG Mobile. It aims to “take the country’s local talent” and build them into “world-class and globally renowned teams.”
Vishal Parekh, Marketing Director at Kingston Technology & HyperX India also commented: “We have interacted earlier with few of our community initiatives, and we are indeed excited to officially welcome Entity Gaming to the HyperX family. HyperX has been a strong support for developing the Indian gaming community and we believe it is time to focus on developing the talent and skillsets. We aim to help Team Entity gain the most out of this association and also help other Indian gaming enthusiasts to polish their gameplay in a healthy gaming environment.”
Esports Insider says: HyperX is very active when it comes to sponsorships in esports and it’s good to see some of that support being extended to India. Entity Gaming certainly has lofty ambitions and help from a brand such as HyperX will be helpful when working towards them.