Media, gaming and esports company Enthusiast Gaming has announced a strategic partnership with digital asset mining company Hut 8.
As part of the multi-year deal, Hut 8 will become a sponsor for its first-person shooter game EV.IO and esports organisation Luminosity Gaming.
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According to the release, both entities will collaborate on new experiences and content within mobile and blockchain gaming, Web 3.0, NFTs and cryptocurrency.
The ongoing partnership will see Hut 8’s content be integrated across Enthusiast Gaming’s flywheel of communities, games and experiences. Hut 8 will also provide infrastructure support by hosting Enthusiast Gaming in its data centres.
Adrian Montgomery, CEO of Enthusiast Gaming, commented: “As we consider new opportunities in Web 3.0, the Metaverse, NFTs and cryptocurrency, we’re proud to join a partnership that will really deliver for our creators, communities and fans, and to kick things off with Hut 8 by bringing our flywheel of opportunities to them, through our latest launch from Addicting Games, and as a partner on Luminosity Gaming.
“With one of the highest inventories of self-mined Bitcoin of any publicly-traded company globally, Hut 8 has established itself as an innovative leader by bridging digital asset mining with the traditional data centre industry.”
Last year was a relatively busy period of growth for Enthusiast Gaming. The company acquired the likes of League of Legends data visualisation service U.GG, data platform Tabwire LLC and strategy guide platform Icy Veins. Moreover, Enthusiast Gaming secured deals with ESPAT TV, TikTok and G FUEL.
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Jaime Leverton, CEO of Hut 8, added: “We’re excited to host Enthusiast Gaming in our data centres and collaborate on new experiences and content that will connect us to their audience of 300 million Gen Z and Millennial viewers, the majority of whom are crypto-savvy.”
Esports Insider says: This partnership will mark the first time Hut 8 has come together with an esports-oriented company. Moreover, this is Enthusiast Gaming’s first partnership with a digital asset miner. It will be interesting to see what new experiences and content the two companies will come up with and how Hut 8 will be interested across Enthusiast’s properties.