Esports organisation, Echo Fox, has signed Celsius Holdings, Inc makers of fitness drink, CELSIUS as its official energy drink sponsor.
As part of the partnership, CELSIUS will provide all four of their product lines to Echo Fox and their players. CELSIUS four beverage lines each offer a proprietary, functional, healthy-energy formula with distinct clinically-proven benefits such as boosting endurance and building lean body muscle to its user.
Speaking of the deal, Rick Fox, co-owner of Echo Fox said : “CELSIUS continuously innovates and pushes the boundaries when it comes to keeping athletes healthy, and their support of a diverse group of athletic competition is something we admire.
“Ensuring our players are competing at the highest level possible is a top priority for Echo Fox, and we’re confident that our partnership with CELSIUS will help us achieve that goal.”
Echo Fox currently has esports teams in Street Fighter V, Dragon Ball FighterZ, Summit of Time for Mortal Kombat 11, Shadowverse Open and League of Legends. Most recently Echo Fox’s League of Legends got knocked out of the LCS playoffs after a 3-1 series against TSM.
“We’re confident that our partnership with CELSIUS will help us achieve that goal”
Matt Kahn, Executive Vice President of Marketing for CELSIUS, added “As the esports landscape continues to evolve, the competition has become even more fierce. Players are beginning to adopt strict physical and mental training regimens to stay sharp, and CELSIUS will help them reach their peak performance.”
“It is estimated that esports reached 335 million people worldwide in 2017 and it is predicted to grow to over 600 million consumers by 2023. The performance energy drink category is growing just as rapidly, and we are proud to partner with a league that understands the powerful benefits CELSIUS provides.”
Echo Fox has also recently brought on headphone brand Audeze, gaming chair specialists OPSEAT and custom sports decor makers Fathead as partners.
Esports Insider says: It’s always exciting to see new brands enter the esports fold. Echo Fox has continually chosen partners that are unique to other esports teams, and we are sure that CELSIUS isn’t the last.