Esports tournament platform Challengermode has signed a four-year deal with South Asian esports company NODWIN Gaming.
The deal will see NODWIN Gaming use the platform to host tournaments across ‘key markets’ in South Asia and Africa.
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NODWIN will host tournaments across numerous titles, ranging from CS:GO to FIFA. Moreover, the company will work with Challengermode to integrate a ‘mobile-first’ approach in regions where mobile esports is more popular.
Philip Hubner, CBDO at Challengermode, spoke on the partnership: “NODWIN Gaming has been at the forefront of the esports scene across a range of developing markets. Having worked with them previously on their esports activities in Africa, we are delighted to be expanding how we work together with this exclusive partnership for the next four years.”
Challengermode deal with NODWIN Gaming marks the platform’s second major partnership in 2022. Yesterday, the platform announced its LATAM expansion following a partnership with Singaporean gaming and marketing platform Yup.gg.
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Gautam Virk, Co-founder and COO of NODWIN Gaming, added: “Challengermode’s experience in hosting some of the biggest events in modern esports makes them an ideal partner for NODWIN to scale up our operations in South Asia and beyond.
“Their platform’s ability to automate the tournament experience allows us to focus on providing services and solutions to every kind of stakeholder under the broad umbrella of the esports industry.”
Esports Insider says: Challengermode’s continued global expansion is a statement of intent from the platform. Partnering with NODWIN Gaming is a smart move thanks to the company’s wealth of experience and knowledge of South Asian and African markets.