Danish esports organisation Astralis has acquired a majority stake in regional production house and broadcaster PIXEL.TV
According to the release, the acquisition is expected to enhance the digital production capabilities of Astralis, while still producing PIXEL.TV content.
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Astralis also noted that PIXEL.TV’s goal is to become the largest gaming platform in Denmark. Financial details of the deal were not disclosed.
Founded in 2007, PIXEL.TV is the first internet-based TV station in Denmark. Although it started as a gaming-focused company, PIXEL.TV also offers other content, such as movies, on its platform. As a part of the acquisition, Pixel.tv will begin offering more ‘esports relevant content’.
Jakob Lund Kristensen, Founder and CRO of Astralis, commented: “With the opening of Astralis Nexus, we have established a platform where we interact with Astralis fans and the huge audience for casual gaming.
“Just as the Astralis Nexus is for everyone, whether you are a hardcore Counter-Strike player or just having fun with Candy Crush, with a broad range of content, Pixel.tv will be a broad, inclusive media platform embracing all types of gamers.”
Astralis is working on solidifying its influence in Denmark with strategic acquisitions and partnerships. This was also showcased earlier this year when the organisation partnered with telecommunications company 3 for its Astralis Nexus facility.
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Thomas Bense, Founder and director of Pixel.tv, added: “I am really looking forward to working with the Astralis organisation. Their visions and willingness to invest in the future combined with our know-how and position will give us a unique opportunity to develop Pixel.tv and to fully exploit its growing potential. There is plenty of room to grow in the Danish market, and the way Astralis invest to position themselves internationally opens a lot of possibilities for Pixel.tv abroad.”
Esports Insider says: Astralis is steadily extending, with the organisation shifting towards more casual gamers. The combination of its new Astralis Nexus, a space that is open for everyone, and a partnership with a major video platform in the region is sure to bolster this descision.